VectorVector
TPM GUIDES

Master Trade Promotion
Management

Comprehensive guides covering every aspect of Trade Promotion Management. From fundamentals to advanced strategies, learn how to optimize your trade spend and maximize ROI with expert insights and practical tools.

Fundamentals

Trade Promotion 101: From Spend to Settlement

Understand the lifecycle, roles, and terms.

Audience:Newcomers (Sales, Trade Mktg, Finance)
Value:

Glossary, lifecycle, roles, common pitfalls

Planning

Scenario & ROI Handbook

Model price/feature/display safely for higher returns.

Audience:Planners
Value:

Pricing/feature/display levers, elasticity basics, what-if patterns, ROI delta examples

Finance

Accruals & Claims: From Posting to Recovery

Keep the GL tight and recover faster.

Audience:Finance
Value:

Accrual integrity, monthly close checklist, claim types (812), recovery timelines

Legal

Evidence Packs: The Complete Checklist

Everything you need to win a dispute.

Audience:Finance/Legal
Value:

Contracts, invoices, ASN, policy cites; win-rate drivers; downloadable checklist

Governance

Guardrails & Governance for TPM

Prevent bad promos before they start.

Audience:Leadership/Ops
Value:

Margin floors, budget caps, approval matrices, override policies (with templates)

Data

Data & SLAs for TPM (ERP • POS • EDI • NIQ/Circana)

Keep feeds fresh, fix breaks fast.

Audience:Data Ops
Value:

Freshness targets, backfills, lineage, schema diffs; sample SLA policy

Analytics

KPIs That Matter in TPM

What 'good' looks like and how to measure it.

Audience:Executives
Value:

Accrual accuracy, feeds in SLA, deduction recovery rate/value, promotion ROI, automation coverage

Ready to Transform Your Trade Operations?

These guides are just the beginning. See how Vector's AI-powered platform can automate and optimize your entire trade promotion management process.

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