Comprehensive guides covering every aspect of Trade Promotion Management. From fundamentals to advanced strategies, learn how to optimize your trade spend and maximize ROI with expert insights and practical tools.
Understand the lifecycle, roles, and terms.
Glossary, lifecycle, roles, common pitfalls
Model price/feature/display safely for higher returns.
Pricing/feature/display levers, elasticity basics, what-if patterns, ROI delta examples
Keep the GL tight and recover faster.
Accrual integrity, monthly close checklist, claim types (812), recovery timelines
Everything you need to win a dispute.
Contracts, invoices, ASN, policy cites; win-rate drivers; downloadable checklist
Prevent bad promos before they start.
Margin floors, budget caps, approval matrices, override policies (with templates)
Keep feeds fresh, fix breaks fast.
Freshness targets, backfills, lineage, schema diffs; sample SLA policy
What 'good' looks like and how to measure it.
Accrual accuracy, feeds in SLA, deduction recovery rate/value, promotion ROI, automation coverage
These guides are just the beginning. See how Vector's AI-powered platform can automate and optimize your entire trade promotion management process.